SHHHold
Final decision
HOLD. Wait for the 12 November results. A third guidance cut would move this to UNDERWEIGHT.
Trader plan
Keep existing shares. Add nothing. Revisit when the results are out.
Research debate — verdict
For: margins held through the last downturn and the dividend is covered.
Against: two guidance cuts in 30 days, and a director sold shares.
Verdict: the case to buy is not made yet.